Search Engine Optimization

Search Engine Optimization Services in Vancouver

“Search Engine Optimization (SEO) is the art of improving the number and quality of visitors to a web site from organic (aka “natural or “algorithmic”) search results in Google and Bing.”

Ever wonder why your competitors’ web site appears on the first page of Google, whereas your site is on page 2 or 3, or nowhere to be found? It’s likely that your competitors have implemented Search Engine Optimization tactics to get to the top of organic search engine rankings.

How Search Engines rank web pages?

Search engines strive to list the most relevant and high quality search results for each and every query. Relevance is determined by a number of factors, the most important of which is keyword inclusion and subject matter relevance. Quality is determined by the number of incoming links, site coding, design and other on-page and off-page factors.

Search engines use a mathematical algorithm that weighs several characteristics. How well a web site conforms to the search engine algorithm will determine its position in organic search results.

At Bloom Digital Marketing, we have the technical know-how and content development skills to get your web site to the top of organic search results and keep it there.

Bloom Search Engine Optimization Services

Our Search Engine Optimization (SEO) services include:

  • SEO Planning that includes an SEO audit, and recommendations to reach and engage your visitors from search engines.
  • Copy Optimization to create quality keyword-rich content that will help your site get recognized as a subject matter expert offering quality and keyword-rich copy.
  • Keyword Research to identify what keywords your audiences would search for to find you. For keyword selection, three elements are important: 1) Relevancy 2) Volume 3) Conversion. At Bloom, we use several tools to pinpoint your target keywords.
  • HTML Code Optimization & Consultation to make a web site structurally friendly, index-able and consistent with the search engine algorithms.
  • Incoming Link Development will help your web site gain brownie points with the search engines. The more links you have pointing to your web site from quality web sites, the better and more subject matter specific your web site will appear in the eyes of search engines. Thus helping to increase your rankings.
  • Ongoing Monitoring & Maintenance to ensure that your site gets to the top of organic search results – for the most relevant search phrases – and stays there.
  • SEO and Usability audit and recommendations to ensure that your web site is both user-friendly and search engine friendly.

Discover more about Search Engine Optimization Services in Vancouver BC

Contact us for more information about our Search Engine Optimization (SEO) services in Vancouver BC.