SEO

Tag: SEO

Client testimonial: Downtown Suites

We recently received some client feedback that we are very proud to share with you…

“We have worked with Mr. Carlos Obregon of Bloom Digital Marketing for our SEO needs for one year now. We have been very satisfied with the performance of our web sites since Carlos took over the SEO. We have noticed a very steady increase in the rankings. We appreciate Carlos’s friendly open manner and willingness to assist us with our projects. We heartily recommend the services of Bloom Digital Marketing.” – Nicholas Meyer, President, Downtown Suites

Downtown Suites is a rental property management company located in downtown Vancouver.

Bloom Marketing presenting at the Yoyomama Exclusive Advertiser Event on March 25th

As a thank you for a wonderful year, Yoyomama is hosting an exclusive event for Yoyomama advertisers only on Thursday March 25th from 7 to 9 pm. The topic? And Bloom Marketing is proud to be speaking on “The 10 most effective DIY SEO Tactics for the Small Business Owner.”

Yoyomama is for every Canadian mother who’s ever called the community centre two days too late to register her offspring for the must-have class of the season, found herself wondering just how “natural” a product really is, or wished she’d known just how child-friendly a coffee shop was (or wasn’t) before she ordered her latte. Visit http://www.yoyomama.com.

Developing incoming links for SEO. It’s a painful task but somebody’s gotta do it.

Incoming links to a web site are vital to SEO. The more incoming links the better because each incoming link is like a vote for your site. The more votes, the more Google will like you and give you better rankings in organic results.

Getting incoming links is a daunting task especially because they must be links from high quality web sites. Stay away from link farms or any so called SEO Specialist that claims to be able to get you hundreds of incoming links for just $299!

So what can you do to get quick and high quality links to your web site? Try Content Sharing sites and Social Bookmarking sites.

First create an article that includes keywords that you want to rank well for. This article should be informational rather than an advertorial for your business and at least 250 words. Create hyperlinks back to your web site within the content. Then create a few different versions of this same article by moving around paragraphs, sentences, changing the headlines etc. The purpose of this is to avoid duplicate content issues. Search engines won’t index content that they deem to be duplicate content.

Second, submit the articles to content sharing sites such as ezinearticles.com, goarticles.com etc. Then once you have create a login on the varous sites, posted your article and a link has been created on the content sharing site, submit the links to social bookmarking sites such as Delicious, Digg and hundred of others.

This is an extremely powerful way to create high quality incoming links to your web site and boost your rankings in organic search results. The only drawback is that it is extremely time consuming and if you are not an SEO geek you may find it to be the most excruciating task of your life….and thus conveniently never get around to doing it.

Link development via content sharing, social bookmarking etc is one of the areas we specialize in. We are SEO geeks and rather enjoy it so let us know if you need help in this or any other area of SEO.

Local Businesses – Optimize for more than just your brand

On the weekend we were headed to Milestones in Yaletown for brunch with the family. Being the Internet people that we are, we naturally went to Google and searched for ‘Milestones Yaletown hours’. And guess who came up in the top 5 organic search results? Well it wasn’t the milestonesrestaurants.com web site. This is surprising.

Local businesses need to look at their optimization efforts from all different angles. It’s not enough to just optimize for your brand name anymore even if you are well known local brand. In the case of Milestones, web sites such as dinehere.ca, foodvancouver.com, martiniboys.com, urbanspoon.com, all came up in results way before the Milestones web site when we searched for ‘Milestones Yaletown hours’. Milestonesrestaurant.com was #9!!!! Milestones should be number 1 for this query especially considering that we included their brand name in our query.

So how did the other sites rank so well for this query. It’s simple, they localized it. They each had a page dedicated to the Milestones Yaletown web site, these dedicated pages had ‘milestones’ and ‘yaletown’ in the url file name (i.e. dinehere.ca/vancouver/milestones-grill-and-bar-yaletown and http://www.urbanspoon.com/r/14/181178/restaurant/Yaletown/Milestones-Grill-and-Bar-Vancouver). And in the case of foodvancouver.com, Milestones Yaletown was set up in Google Maps (Show map of 1109 Hamilton St, Vancouver, BC V6B 1A1). So all these other web sites have keyword rich pages dedicated to the Yaletown establishment and a Google Maps listing to boot….so why doesn’t the Milestones web site. This is what came up #9 in organic search results:

Milestones Restaurants – Vancouver
Hours of Operation: Weekday Opening – 11 am Weekend Opening – 9:30 am … Milestone’s Yaletown is located in the heart of Vancouver’s trendy lofts and …
www.milestonesrestaurants.com/index.php?id=353/

And thus the #9 ranking for their own brand… behind all these other local sites. Their local competitor, the Keg Yaletown did a better job with their SEO. When we query ‘the keg yaletown hours’ in Google, their local listings appears followed by the dedicated Keg Yaletown page on their own web site: www.kegsteakhouse.com/en/locations/BC/…/yaletown-keg/

If you run a local business, don’t make the same mistake as Milestones. Take every measure to ensure that you appear for your own brand no matter what the search query.

Duplicate content on .ca and .com domains

A client asked us today….

Is it okay to have a .com and .ca version of the same web site? Or should we choose a completely different URL for the Canadian web site? Is this a big mistake for rankings?

The domain would not make much of a difference if the two sites look and sound the same. Having a .ca and a .com web site would be okay as long as the web sites are noticeably different and the .ca web site has Canadian focused content and is hosted on a Canadian IP address.

In addition to changing some of the content to make it more Canadian focused, error on the side of caution and give the two sites more uniqueness by changing some navigation items especially if they are html text based.

Be careful. Duplicate content issues can mess up rankings for both web sites so don’t risk it and try to make the two sites as different as possible.

Also, check out Google’s Duplicate Content info page:
http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=66359

It says ‘ Use top-level domains: To help us serve the most appropriate version of a document, use top-level domains whenever possible to handle country-specific content. We’re more likely to know that http://www.example.de contains Germany-focused content, for instance, than http://www.example.com/de or http://de.example.com.”

For example, when we search for ‘toyota’ in Google, the .ca web site is #1 but the .com web site is not in the top 30 results. In this case, the .ca and .com web sites are completely different and Google was able to recognize that the .ca domain has Canadian content.

The 10 most effective DIY SEO Tactics for the Small Business Owner

Even if you don’t have a budget to hire a pro to make the most of your website, we have put together a list of tasks you can do yourself to take your Internet marketing to the next level.

The tasks are:

  • Title tags: At the very top of your browser window lies you page title, if you don’t have a custom title there is normally defaults to “Internet Explorer” or something like “Home” this is one of the most important parts on your website, it is like your presentation card to search engines. It should describe your product or service in 10 words or less.
  • Have text on every page. Although search engines have come along way on how well they index images and flash content, they crawl and index text better than anything else. Try to have at least 250 words of text on your most important pages.
  • Have a sitemap. A sitemap is just a directory of your website, both users and search engines find they very useful and you will receive their loyalty in return!
  • Use specific terms to describe your services. Keep in mind the immensity of the web, stay away from general terms when describing your products or services, include the geographical area tat you serve if possible. For example, if you sell wooden children’s toys and you only ship within California, it would be wise to describe your product like this: “California Wooden Children’s Toys”
  • Stay away from 100% flash websites. These days search engines can index websites made in flash; however, they still have a hard time reading text within the flash movie. It is perfectly OK to have some flash content, but having a combination of text and flash will bring you the best results.
  • Create a Local Business Listing. Google, Yahoo and Bing allow you to create a free local business listing, the importance of having these listings is that they are displayed prominently on search results pages when a user searches for your products.
  • The URL’s where you can create these listings are:

    Google – www.google.com/local/add
    Yahoo – listings.local.yahoo.com
    Bing – https://ssl.bing.com/listings/ListingCenter.aspx

  • Get listed on Yellow Pages and Yelp. You can also get free listings on the Yellow pages and on Yelp, these listings help you with your rankings and they can also send you visitors directly, make sure that you create your listing with complete information about your business, try adding pictures, hours, coupons, etc.
  • Ask you suppliers to link to you. Search engines count every link pointing to your website as a vote, the more links that your website has pointing at it the better. Ask your clients and supplier to place links on their website pointing to yours.
  • Use Social Bookmarking. In the old days, everyone would save their bookmarks on their own computer, in these days of cloud computing a lot of people are using online services to store and share their bookmarks, besides being very convenient to have your bookmarks available on every computer you use, by sharing your bookmarks you can attract visitors to your website that would have not heard about your company otherwise. Some of the most popular services of this kind are: Delicious, Mr. Wong, Propeller, StumbleUpon, etc.
  • Open a Twitter an Facebook account. Unless you have been in outer space in recent months, you probably heard about the social media craze that is taking the Internet by storm. Even if you don’t have time to update your accounts, it is wise to at least open a Facebook and a Twitter account under your company name, otherwise you risk having an impersonator open accounts with your name.
  • And remember, Bloom Marketing SEO specialists are here to help. Contact us for more information about our services and fees.