Online use has caught up to TV viewing in Canada

Online use has caught up to TV viewing in Canada

The day has finally come…Canadians’ internet usage has caught up with TV watching, according to research released by IAB Canada and media agency PHD.

The annual Canadian Media Usage Trends (CMUST) report estimates that the average Canadian aged 18-64 spends 1,735 minutes per week online and 1,728 minutes per week watching TV — or about four hours per day with both.

Read the full article at http://www.marketingmag.ca/news/marketer-news/online-use-has-caught-up-to-tv-viewing-iab-95685