YouTube

Category: YouTube

Canadian YouTube Stats

It is no secret that Canadians love YouTube. Whether people like to watch cat videos or do it yourself instructional videos, the fact is that Canadians spend a lot of time on YouTube.

In fact, YouTube reaches close to 85% of online Canadians every single month:

 

 

 

 

 

 

 

 

But what about TV viewing in Canada vs YouTube?

50% of Canadians actually watch YouTube on their TV screens, thanks to Smart TV’s, Roku, Apple TV and similar devices that allow YouTube videos on your TV.

But traditional broadcast TV is also widely watched on YouTube. Just in the last 3 years, there has been a 400% growth in broadcast TV watch time on YouTube.

 

 

 

 

 

 

 

Canadians also love YouTube ads, in fact, 95% of YouTube ads are watched with the sound on. If you think that YouTube ads are only for large corporations, think again. Small and medium businesses can advertise on YouTube with smaller budgets, you can create a video ad with just a few images and text. No need to hire Mr. Spielberg to shoot your ad!

And what about the cost of advertising on YouTube? Our clients are typically paying under 20 cents per view. Feel free to contact us for a no obligation consultation! We don’t bite 🙂

 

 

Sources:
1 ComScore Video Metrix Multiplatform, March 2017, Canada.

2 YouTube Internal Data, 2016 vs. 2017 (January 1—April 26), Canada.

3 Google/Ipsos, Human Stories Canada, June 2016.

Youtube reaches more 18-34 year-olds than any cable network

Interesting Fact: Youtube reaches more 18-34 year-olds than any cable network! It’s not surprising 😉

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The Youtube Q1 2014 Insights point in one direction and one direction alone. If you want a conversation with your advertisers, you have to have a presence on Youtube.

In fact, YouTube reaches 6x more 18-34 year-olds than Top 5 full-episode-players combined.

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Quite simply, if you want to reach 18-34 year-olds, the best place to spend your marketing bucks is on YouTube. Contact us today for more information.

10 really cool YouTube facts

Here are some YouTube facts you may find interesting. Don’t underestimate the power of advertising on YouTube! Consider it the next time you’re planning your online media buy.

  1. Every minute, 24 hours of video is uploaded to YouTube.
  2. YouTube receives more than 2 billion viewers per day.
  3. The U.S. accounts for 70% of YouTube users.
  4. By June 2006, more than 65,000 videos were being uploaded every day.
  5. Over half of YouTube’s users are under 20 years old.
  6. You would need to live for around 1,000 years to watch all the videos currently on YouTube.
  7. YouTube is available in 19 countries and 12 languages.
  8. The very first video uploaded was called “Me at the Zoo”, on 23rd April 2005.
  9. Music videos account for 20% of uploads.
  10. YouTube uses the same amount of bandwidth as the entire Internet used in 2000.

Statistics from YouTube press centre.