Search Trends

Category: Search Trends

Youtube reaches more 18-34 year-olds than any cable network

Interesting Fact: Youtube reaches more 18-34 year-olds than any cable network! It’s not surprising 😉

Screen Shot 2014-05-07 at 4.50.33 PM

The Youtube Q1 2014 Insights point in one direction and one direction alone. If you want a conversation with your advertisers, you have to have a presence on Youtube.

In fact, YouTube reaches 6x more 18-34 year-olds than Top 5 full-episode-players combined.

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Quite simply, if you want to reach 18-34 year-olds, the best place to spend your marketing bucks is on YouTube. Contact us today for more information.

Online use has caught up to TV viewing in Canada

The day has finally come…Canadians’ internet usage has caught up with TV watching, according to research released by IAB Canada and media agency PHD.

The annual Canadian Media Usage Trends (CMUST) report estimates that the average Canadian aged 18-64 spends 1,735 minutes per week online and 1,728 minutes per week watching TV — or about four hours per day with both.

Read the full article at http://www.marketingmag.ca/news/marketer-news/online-use-has-caught-up-to-tv-viewing-iab-95685

Nearly 50% of traffic from organic search – how does your site stack up?

As SEO and SEM consultants, we here at Bloom Digital are often asked by our clients how their web sites percentage of traffic from organic search stacks up to competitors. There is no one-size-fits-all answer, as many factors such as channel spend, product/ service type, branding etc. can have an influence. That said, we do believe that it is helpful to site owners to understand where their traffic distribution fits relative to others in their industry.

In a recent study by conductor.com, it was discovered that on average nearly half of all site traffic originated from organic search.

Here is a chart that illustrates average traffic distribution by source.

web-visit-channel-distribution-1

 

 

 

 

 

 

 

 

 

For the full article, feel free to visit http://www.conductor.com/blog/2013/06/data-310-million-visits-nearly-half-of-all-web-site-traffic-comes-from-natural-search

5 Web Sites Capture 20% of all Search Activity

Here are some intriguing facts from the 2013 Digital Marketer Report:

Five Websites captured 20 percent of all search activity in Q4 2012, while the top 500 captured nearly 50 percent. Expansion to the top 1,000 Websites reached nearly 75 percent, highlighting the challenges for marketers to reach potential customers through search, even for those with a large Web presence.

Here are the top 5 web sites to capture search clicks.

Websites Domain Q4 2012 – share of search clicks
Facebook www.facebook.com 8.48%
YouTube www.youtube.com 5.55%
Yahoo! www.yahoo.com 2.63%
Wikipedia www.wikipedia.org 2.01%
Amazon.com www.amazon.com 1.40%

Source: Experian Marketing Services’ Hitwise

It goes without saying… In 2013 and beyond, marketers will have to work even harder to gain and maintain position in organic search results. They’ll also need to spend more effectively on paid search ads by knowing how their target customers use search, and by applying insight into their behaviors and attitudes to plan and execute better content and campaigns.

See more at: http://www.experian.com/blogs/marketing-forward/2013/02/19/understanding-the-search-landscape/?WT.srch=PR_EMS_DMReport_021913_blog#sthash.qGlV1Fjf.dpuf

The most expensive keywords in Google

If you thought your keyword bids in Google Adwords are high, you might want to think again. Here’s a list of the most expensive keywords on Google according to their Adwords Suggestion Tool. Imagine having keyword bids as high as $142 in your campaign!?

This list was last updated on November, 2, 2012.

Keyword Search volume Average CPC Category
mesothelioma settlement 1,900  ∼ $142.67 ↑↑↑ asbestos
mesothelioma asbestos attorney 5,400  ∼ $121.68    ↑ asbestos
asbestos attorney 9,900  ∼ $117.23    ↓ asbestos
asbestos law firms 2,900  ∼ $106.77    ↑ asbestos
sell annuity payment 1,900  ∼ $95.16    ↑ annuity
annuity settlements 5,400  ∼ $92.36    ↑ annuity
structured annuity settlement 6,600 ↑↑↑ $92.36    ↑ annuity
auto donation 33,100  ∼ $84.51    ↑ donate
virtual data rooms 4,400  ∼ $79.59    ↑ data
donating a used car 2,900  ∼ $79.35    ↑ donate
auto accident attorney 135,000  ∼ $73.12    ↑ auto
mesothelioma cancer 9,900  ∼ $71.30    ↑ asbestos
data recovery RAID 8,100  ∼ $70.80    ↓ data
motor insurance quotes 301,000 ↓↓↓ $67.09    ↑ insurance
auto insurance discounters 2,400  ∼ $66.00   ↑↑ insurance
auto accident lawyer 135,000  ∼ $64.54    ↑ lawyer
RAID data recovery 8,100  ∼ $64.22    ↓ data
asbestos cancer 14,800  ∼ $61.13    ↑ cancer
personal injury attorney 673,000 ↑↑↑ $61.49    ↑ law
insurance quotes auto 201,000  ∼ $60.08    ↑ quotes
online auto insurance 40,500  ∼ $58.35    ↑ insurance
auto insurance price quotes 2,400 ↑↑↑ $55.02    ↑ insurance
criminal justice degree online 12,100 ↑↑↑ $53.74 ↓↓↓ degree
car quotes 550,000  ∼ $52.91    ↑ auto
business VOIP solutions 2,400  ∼ $51.51    ↑ VOIP
cheap auto insurance 110,000  ∼ $49.81    ↑ insurance
managed hosting providers 2,900  ∼ $48.87    ↑ hosting
compare car insurance 301,000  ∼ $48.62    ↑ insurance
buy car insurance 40,500  ∼ $47.34    ↓ insurance
business telephone providers 3,600  ∼ $46.16 ↑↑↑ business
dedicated hosting services 4,400  ∼ $44.70    ↑ hosting
VOIP for business 49,500  ∼ $44.63    ↑ VOIP
accredited online college 40,500  ∼ $44.01    ↑ college
business online backup 4,400  ∼ $44.01    ↑ backup
business management degree 33,100 ↑↑↑ $43.45    ↑ degree
Natasha Richardson death 2,900  ∼ $43.07  ∼ miscellaneous
cheapest online college 8,100  ∼ $43.04    ↑ degree
MBA program online 40,500 ↑↑↑ $42.99    ↑ degree
online business schools 9,900  ∼ $42.15    ↑ degree
car donation cancer 2,400  ∼ $41.65 ↑↑↑ donation
define VC 1,900  ∼ $41.02 ↑↑↑ venture capital
DUI defense attorney 14,800  ∼ $40.41    ↑ law
data room services 1,300  ∼ $40.37    ↑ data
data room 74,000  ∼ $40.01   ↑↑ data
business administration degree 40,500 ↑↑↑ $39.85    ↑ degree
online accounting degree 22,000 ↑↑↑ $39.74   ↓↓ degree
best DUI lawyer 5,400  ∼ $39.28   ↑↑ law
new driver insurance 33,100  ∼ $38.84    ↑ insurance
call center software 27,100  ∼ $38.60    ↑ software
business car insurance 33,100  ∼ $37.57    ↑ insurance
dedicated hosting 110,000  ∼ $37.12   ↑↑ hosting
conference call providers 2,900  ∼ $36.47 ↓↓↓ conference call
online college 1,220,000  ∼ $36.30    ↑ degree
MBA degree online 12,100 ↑↑↑ $34.66 ↓↓↓ degree
computer information systems degree 5,400 ↑↑↑ $34.31 ↓↓↓ degree
settlement loans 14,800  ∼ $33.83    ↑ loans
online business school 18,100  ∼ $33.68    ↑ school
helpdesk software 60,500  ∼ $32.91   ↑↑ software
life insurance quotes 165,000  ∼ $32.83    ↑ insurance
online forex brokers 2,900  ∼ $32.13    ↑ investment
business degree 246,000 ↑↑↑ $31.95 ↓↓↓ degree
online medical school 18,100  ∼ $31.73    ↑ school
VPS dedicated server 5,400  ∼ $31.72   ↑↑ VPS
email blast software 4,400 ↑↑↑ $31.58 ↑↑↑ software
paralegal school 18,100  ∼ $30.94    ↑ school
managed services provider 14,800 ↑↑↑ $30.83    ↑ services
master degree online 201,000 ↑↑↑ $30.60 ↓↓↓ degree
life insurance leads 8,100  ∼ $30.30    ↑ insurance
IRS tax lawyer 4,400 ↑↑↑ $30.16    ↑ IRS
life insurance comparison quotes 2,900  ∼ $29.62    ↓ insurance
tax attorneys 90,500  ∼ $29.55    ↑ tax
tax debt relief 6,600  ∼ $29.30    ↑ tax
debt factoring 4,400  ∼ $28.91    ↑ debt
VC meaning 1,300  ∼ $28.85 ↑↑↑ venture capital
health insurance leads 3,600  ∼ $28.60   ↑↑ leads
copper repiping 2,900 ↑↑↑ $28.35    ↓ copper
merchant account providers 5,400  ∼ $28.27    ↑ merchant account
web design class 40,500  ∼ $27.71    ↑ class
paralegal training 40,500  ∼ $27.50    ↑ training
project management diploma 12,100  ∼ $27.73   ↑↑ degree
tax debt help 2,900 ↑↑↑ $27.73 ↑↑↑ tax
lawsuit loans 9,900  ∼ $27.46    ↑ loans
IRS debt settlement 1,300  ∼ $26.89    ↑ IRS
quotes about life 4,090,000  ∼ $26.70   ↑↑ life
medical billing software 22,200  ∼ $26.70    ↑ software
EMR software 18,100  ∼ $26.47    ↓ software
free balance transfer 6,600 ↑↑↑ $26.21    ↓ credit
IRS debt help 1,000  ∼ $26.09 ↑↑↑ tax
401K roll over 33,100  ∼ $25.94    ↑ investment
engineering degree online 33,100 ↑↑↑ $25.61 ↑↑↑ degree
cheap online trading 1,900  ∼ $25.52    ↑ stock trading
medical coding training 40,500 ↑↑↑ $25.45    ↑ training
consolidating debt 40,500 ↑↑↑ $25.36   ↑↑ debt
telemarketing software 4,400  ∼ $25.26    ↑ software
best conference call service 1,000  ∼ $25.19    ↑ conference call
online master 1,000,000  ∼ $25.16    ↑ degree
credit card consolidation 33,100  ∼ $25.12    ↑ credit
online university 1,830,000  ∼ $25.12    ↑ degree
debt consolidation management 5,400  ∼ $25.03    ↑ debt
home security companies 22,200 ↑↑↑ $25.00    ↓ security
consolidate credit debt 12,100  ∼ $24.95    ↑ credit
gold IRA investment 1,600 ↑↑↑ $24.75 ↓↓↓ investment
domain names registry 135,000  ∼ $24.60    ↑ domains
online backup software 5,400  ∼ $24.63    ↑ software
server monitoring software 9,900  ∼ $24.58    ↑ software
merchant providers 9,900  ∼ $24.20    ↑ merchant account
consolidate debt 40,500  ∼ $24.29   ↑↑ debt
management degree 246,000 ↑↑↑ $24.28 ↓↓↓ degree
gold IRA 14,800  ∼ $23.58    ↓ investment
managed IT services 165,000  ∼ $23.63    ↑ IT
cyber security degree 4,400 ↑↑↑ $23.46  ∼ security
online college grants 1,900  ∼ $23.96 ↑↑↑ grants
electronic health records 60,500  ∼ $23.55   ↑↑ health
IRA investment 18,100 ↑↑↑ $22.95    ↑ investment
business credit reports 9,900  ∼ $22.77    ↑ credit
master degree 1,220,000 ↑↑↑ $22.71 ↓↓↓ degrees
mortgage lead generation 1,600  ∼ $22.69 ↑↑↑ mortgage
CRM software programs 90,500  ∼ $22.39    ↑ software
remote support software 9,900  ∼ $22.38 ↑↑↑ software
project management course 110,000  ∼ $22.28    ↑ management
project management training 110,000  ∼ $22.23    ↑ training
digital marketing institute 2,900  ∼ $22.15    ↓ school
transfer credit cards 110,000  ∼ $22.03   ↑↑ credit
webpage monitoring 18,100  ∼ $21.95    ↑ webpage
web design training 40,500  ∼ $21.89    ↑ training
reverse mortgage lenders 9,900  ∼ $21.73   ↑↑ mortgage
cars for cancer 8,100  ∼ $21.46 ↑↑↑ cancer
home alarm 368,000  ∼ $21.41    ↓ security
cheap domain names 49,500  ∼ $21.34 ↓↓↓ domain names
network monitoring software 40,500  ∼ $21.24    ↑ software
lawyer bankruptcy 368,000  ∼ $21.11    ↑ bankruptcy
CRM software 201,000  ∼ $21.11    ↑ software
VPS for VPN 33,100  ∼ $21.10 ↑↑↑ VPS
pharmacy degree online 2,900 ↑↑↑ $21.10 ↓↓↓ education
stock trades online 1,600  ∼ $20.84    ↑ stock trading
webpage design course 4,400  ∼ $20.79    ↑ courses
fleet gas cards 1,600  ∼ $20.77    ↑ gas
server backup software 18,100  ∼ $20.58    ↑ software
legal secretary training 6,600  ∼ $20.36    ↑ training
MBA management 301,000  ∼ $20.32   ↑↑ management
masters in management 368,000  ∼ $20.28    ↑ management
buy SSL certificate 5,400  ∼ $20.25    ↓ security
remote assistance software 8,100  ∼ $20.24 ↑↑↑ software
business administration 673,000  ∼ $20.20   ↑↑ business
college courses 1,000,000  ∼ $20.15    ↑ degree
binary betting 9,900 ↑↑↑ $20.05 ↓↓↓ gambling
death insurance policy 2,900  ∼ $20.03 ↓↓↓ insurance
field service software 5,400  ∼ $19.90    ↑ software
video conferencing software 27,100  ∼ $19.85    ↓ software
custom software development 14,800  ∼ $19.89    ↑ software
audio conferencing 27,100  ∼ $19.78    ↓ audio
cardiome pharma 1,000  ∼ $19.62  ∼ pharmacy
buy domain name 90,500  ∼ $19.39   ↑↑ domain name
hotel management courses 33,100  ∼ $20.09   ↑↑ courses
cyber security training 3,600  ∼ $19.88   ↑↑ training
software asset management 49,500  ∼ $19.85    ↑ software
business credit card 201,000  ∼ $19.25 ↑↑↑ credit
blackjack insurance 2,400 ↑↑↑ $18.88 ↓↓↓ insurance
hosting MS exchange 1,600  ∼ $18.82 ↓↓↓ hosting
business colleges 201,000  ∼ $18.72 ↑↑↑ business
digital marketing courses 8,100 ↑↑↑ $18.62    ↑ courses
mobile device management 60,500  ∼ $18.58   ↑↑ mobile
pink slip loans 1,300 ↑↑↑ $18.16 ↑↑↑ loans
federal tax debt 1,300  ∼ $18.08 ↑↑↑ federal
federal tax help 1,600  ∼ $18.05    ↓ federal
digital asset management 27,100  ∼ $17.98    ↑ management
tax write offs 27,100  ∼ $17.97    ↓ tax
university college 7,480,000  ∼ $17.91    ↑ degree
personal injury claim 49,500  ∼ $17.88 ↑↑↑ claim
college classes 1,220,000  ∼ $17.79    ↑ degree
investment account 60,500  ∼ $17.71    ↓ investment
mobile application development 135,000 ↑↑↑ $17.40 ↑↑↑ mobile
buy domain 246,000  ∼ $17.22   ↑↑ domain name
audio production schools 6,600  ∼ $17.16    ↓ schools
digital marketing course 8,100 ↑↑↑ $17.11    ↓ courses
human resources training 60,500  ∼ $16.92   ↑↑ training
cheap web hosting 74,000  ∼ $16.91   ↑↑ hosting
conference calls toll free 1,000  ∼ $16.80    ↓ conference call
federal lawyer 22,000  ∼ $16.69   ↑↑ federal
online photography class 27,100  ∼ $16.59    ↓ class
film production schools 1,900  ∼ $16.44   ↓↓ schools
tax problem 40,500  ∼ $16.26    ↑ tax
limo insurance 2,400  ∼ $16.20    ↓ insurance
funeral cover insurance 1,600 ↑↑↑ $15.66   ↓↓ insurance
business bank account 74,000  ∼ $15.55    ↓ banking
online gold trading 5,400  ∼ $15.53    ↑ investment
tax levy 33,100  ∼ $15.42   ↓↓ tax
VA loan refinancing 5,400  ∼ $15.39 ↑↑↑ loans
national student loan database 5,400  ∼ $15.33 ↓↓↓ loan
auto title loan 22,200 ↑↑↑ $15.22 ↑↑↑ loan
management training courses 301,000  ∼ $14.99   ↑↑ training
video hosting sites 12,100  ∼ $14.96    ↑ hosting
online computer training 27,100  ∼ $14.93   ↓↓ training
audio recording schools 12,100  ∼ $14.86    ↑ schools
audio engineering schools 18,100  ∼ $14.75    ↑ schools
blader cancer 5,400  ∼ $14.75    ↑ cancer
federal debt reduction 1,000  ∼ $14.48    ↑ federal
cheap house insurance 33,100  ∼ $14.41    ↑ insurance
online computer backup 6,600  ∼ $14.23    ↓ backup
mobile development 301,000 ↑↑↑ $14.14 ↑↑↑ mobile
Apple app developer 6,600  ∼ $14.14    ↑ Apple
counselling training 60,500  ∼ $14.11    ↑ training
cloud computer 135,000  ∼ $13.88    ↑ computer
master of arts 165,000  ∼ $13.86    ↓ degree
hosting a webpage 201,000  ∼ $13.83   ↑↑ hosting
funeral life insurance 1,900  ∼ $13.82    ↓ insurance
pharmacy technician training 33,100  ∼ $13.80    ↑ training
forex gold 27,100  ∼ $13.70    ↑ investment
video hosting 90,500  ∼ $13.63    ↓ hosting
business DSL service 1,300  ∼ $13.61   ↓↓ internet
online payday loan 201,000  ∼ $13.56    ↓ loan
audio engineering courses 12,100  ∼ $13.55    ↑ courses
cheaper travel insurance 3,600  ∼ $13.44   ↑↑ travel
VA loan 368,000 ↑↑↑ $13.16 ↑↑↑ loan
medical travel insurance 90,500  ∼ $13.12    ↑ travel
photography training 90,500  ∼ $13.08    ↓ training
audio engineering colleges 4,400  ∼ $13.08   ↑↑ colleges
travel credit cards 40,500 ↑↑↑ $13.04    ↑ credit
online class 1,830,000  ∼ $13.00    ↑ class
sell my gold 14,800  ∼ $12.76   ↑↑ gold
gold investment advice 1,000  ∼ $12.74    ↓ investment
ecommerce shopping cart 18,100  ∼ $12.68 ↑↑↑ shopping
travel credit card 60,500 ↑↑↑ $12.66    ↑ credit
building contents insurance 22,200  ∼ $11.60 ↓↓↓ insurance
sell gold jewelry 22,200  ∼ $12.34    ↑ gold
overseas travel insurance 12,100  ∼ $12.34 ↑↑↑ insurance
betting account 6,600  ∼ $12.16   ↑↑ betting
diabetic travel insurance 2,400  ∼ $12.15   ↑↑ insurance
best bank account 49,500  ∼ $12.07    ↑ banking
computer information 1,000,000  ∼ $12.03    ↑ computer
car title loan 49,500  ∼ $11.97 ↑↑↑ loan
free CRM 74,000  ∼ $11.75    ↑ software
digital photography courses 40,500  ∼ $11.56    ↑ courses
cheap holiday insurance 18,100  ∼ $11.54    ↑ insurance
free domain names 90,500  ∼ $11.54 ↑↑↑ domains
dental assistant training 22,200  ∼ $11.33    ↑ training
business analyst training 18,100  ∼ $11.31   ↑↑ training
computer class 246,000  ∼ $11.30    ↑ class
dental assistant training 22,200  ∼ $11.33    ↑ training
free domain names 90,500  ∼ $11.54 ↑↑↑ domains
electric hand dryers 4,400  ∼ $11.09    ↑ electric
business analyst training 18,100  ∼ $11.31   ↑↑ training
cash for jewelry 12,100  ∼ $11.13    ↑ selling
free checking account 49,500  ∼ $11.23    ↑ banking
SEO training 74,000  ∼ $10.84    ↓ training
laptop rental 18,100  ∼ $10.71    ↓ laptop
medical transcribe 1,000  ∼ $10.94   ↑↑ services
emergency roof repair 4,400 ↑↑↑ $11.07 ↑↑↑ roof
new payday lenders 18,100  ∼ $10.46    ↓ loans
digital signage system 2,400  ∼ $10.50    ↓ signs
compare bank accounts 9,900  ∼ $10.41    ↓ banking
audio transcription services 1,900  ∼ $10.71 ↑↑↑ services
travel insurance cheap 110,000  ∼ $10.48 ↑↑↑ insurance

(Source: http://www.fetch123.com/SEM/the-most-expensive-keywords-in-google)

Local-mobile search trends that retailers should know

The 5th Annual 15miles/Localeze Local Search Usage Study Conducted by comScore found six major trends in local and mobile search that retailers can use to improve business. You can get the full report here, or if you don’t feel like reading through a 15-page report, read the Search Engine Land summary article titled What Retailers Need to Know About The Local-Mobile Marketing Landscape.

Here are some interesting facts that we’ve picked out of the report and article:

Over the last five years, local portal searches (Google-Yahoo-Bing) increased 144 percent and other local searches increased 210 percent, while the number of searches on Internet Yellow Pages decreased 32 percent.

Tablet owners are the most active local searchers. 64% percent search weekly for local businesses on tablets. 86% made a purchase from their most recent tablet-based local search.

61% of smartphone users conduct local searches from their mobile device.

Consumers Find Local Business Information In Different Ways. Savvy consumers find local business information in new ways, including social networks, daily deals, couponing and apps.

    • 15% of local searchers found local businesses from social networking sites
    • 60% are using daily deals
    • 80.6% of consumers use coupons
    • 49% of mobile and tablet users use apps for local business searches

Local search results were chosen almost 2 to 1 over organic results, which were second choice (Localeze-comScore). The paid search results on top and along the right side scored lowest for both relevance and trustworthiness.

Ratings and Reviews Impact Buying Behavior – The 2012 Local Consumer Review Survey by BrightLocal found the following data:

  • 58% of consumers trust a business with positive online reviews
  • 72% of consumers trust online reviews as much as personal recommendations

What Internet browser do you use?

What Internet browser do you use? There are quite a few options now. There’s the mainstay known as Microsoft Internet Explorer, Apple’s Safari, Firefox, and now Google Chrome. The latter has gained significant market share worldwide. According to web-tracking firm StatCounter, Chrome is now the world’s number 1 browser.

As SEO professionals we prefer Firefox and Chrome browsers as they offer many tools and plug-ins to assist us in search engine optimization of our client sites.

Check out the browser world map to see how Chrome and co. are doing on your continent.

Source: http://www.statista.com/statistics/13120/market-share-of-mobile-internet-browsers-worldwide-since-2009/