Take a look at these eight numbers, which are symptomatic of the impact that social media–facebook in particular–are already having on your world:
The number of searches on Google every single day. For a little perspective, there are about 7 billion people in the world. And remember: Each of these searches generates data that can be used to flesh out the growing picture of who you are, what you like, what you are about to do, whether you know it or not.
That’s how many new users began coming per week to two video sharing sites, Viddy and Social Cam, after April 24, when Facebook began highlighting them in its news feed. The point is that Facebook is the kingmaker of the social Web, a role that seems all but inevitable when you realize that people spend more time on Facebook than on YouTube, Wikipedia, Google, Amazon, Microsoft and Yahoo combined.
12 to 18
The number of months it takes for the amount of online sharing to double, according to Mark Zuckerberg. Remember Moore’s Law? Sharing content is on the same exponential growth curve as processing power when Moore made his famous prediction.
The number of new retailers per week that join Payvment, a social commerce site that allows users to set up stores on Facebook. This week Facebook launched Facebook Gifts, which allows Facebook users to send their friends real gifts over Facebook (publicly or privately). “F-commerce” is the term Tullman prefers. You may want to get used to it.
Share of all ads now served online that appear on Facebook. 3.3 million Facebook is not the only king- (or queen-) maker on the social web. 3.3 million is the number of Tyra Banks’ twitter followers–and a key reason that her forgettable book Modelland was number one on Barnes & Noble and number two on Amazon its first week on the market.
The amount of video uploaded every minute to YouTube. That’s one reason video is the new medium of communication on the social web.
The number of virtual farmers on Farmville. Just for reference: There are 1.3 million real farmers in the U.S. On the social web, marketers no longer need content to approximate who a given audience is, because everyone who wants to reach you will know exactly who you are, exactly where you are and what you’re likely to do at any given moment. Who you are will determine not just what marketing messages you see, but also what price you pay for things, compared to others with a different profile or reputation. Maintaining your social status and reputation on the social web will be as important as maintaining your personal appearance–and that’s just the beginning of changes already under way. I know. I didn’t have any idea, either.
(Source: Inc.com, October 23, 2012 article)