It’s game on. Yahoo & Microsoft’s search deal is a go!
So the day has finally come…the Yahoo and Microsoft search deal has been approved and they are wasting no time in making it a reality. Here is a snippet from their official press release:
SUNNYVALE, Calif. & REDMOND, Wash.–(BUSINESS WIRE)–Microsoft (Nasdaq:MSFT – News) and Yahoo! (Nasdaq:YHOO – News) announced today that they have received clearance for their search agreement, without restrictions, from both the U.S. Department of Justice and the European Commission, and will now turn their attention to beginning the process of implementing the deal.
Implementation of the deal is expected to begin in the coming days and will involve transitioning Yahoo!’s algorithmic and paid search platforms to Microsoft, with Yahoo! becoming the exclusive relationship sales force for both companies’ premium search advertisers globally. Once the transition is completed, the companies’ unified search marketplace will deliver improved innovation for consumers, better volume and efficiency for advertisers and better monetization opportunities for web publishers through a platform that contains a larger pool of search queries.
So how does this affect Webmasters and Advertisers:
For more information about the Yahoo & Microsoft search deal, check out the Yahoo Transition Center.
What are your thoughts about this deal? Yahoo has been out of the search game for a while so we wonder how this will impact the industry. Should Google feel threatened? Your thoughts are welcome.
