Bloom & Vancouver Community College working together to promote VCC fall programs
Vancouver Community College has selected Bloom Marketing to promote their Fall 2010 line up of programs via search engine marketing. We are very excited to be working with BC’s No. 1 College.
Curious about how much Google knows about you?
You would be surprised to learn just how much Google knows about you and how many activities you rely on Google services for.
Check out this link to get your Google Dashboard: https://www.google.com/accounts/ServiceLoginAuth?service=datasummary.
Local Businesses – Optimize for more than just your brand
On the weekend we were headed to Milestones in Yaletown for brunch with the family. Being the Internet people that we are, we naturally went to Google and searched for ‘Milestones Yaletown hours’. And guess who came up in the top 5 organic search results? Well it wasn’t the milestonesrestaurants.com web site. This is surprising.
Local businesses need to look at their optimization efforts from all different angles. It’s not enough to just optimize for your brand name anymore even if you are well known local brand. In the case of Milestones, web sites such as dinehere.ca, foodvancouver.com, martiniboys.com, urbanspoon.com, all came up in results way before the Milestones web site when we searched for ‘Milestones Yaletown hours’. Milestonesrestaurant.com was #9!!!! Milestones should be number 1 for this query especially considering that we included their brand name in our query.
So how did the other sites rank so well for this …
Meet Google Buzz
Google Buzz lets you be social from Gmail. You can update your status there and share photos.
Who do you share Google Buzz with? Gmail contacts, for one, but you can also send your updates to Twitter as well. Your Gmail contacts can respond to your updates, using the @ symbol much like Twitter and now Facebook use. Your Gmail inbox will be used to push notifications to Buzz users.
Google Buzz was just launched on Feb 9, 2010 so it may take a few days before you get access. In the meantime, check out this vid to see how it works.
Do you think that Google Buzz can compete with Twitter and Facebook? Do you think that dominating yet another area of the Internet is a good idea for Google considering all the anti-trust scrutiny? I guess only time will tell. In the meantime, I will check it out …
Google Social Search is here
At the end of January 2010, Google launched Social Search. To access that option, click Show Options, then click Social. Here’s a demo on YouTube: http://www.youtube.com/watch?v=aYf5iSA6t6g
Basically your Google Social Search results are customized for you based on your Google Profile. Add people to your Social Circle in order to personalize your social content. To set up your profile, go to http://www.google.com/profiles.