Pay-Per-Click Advertising (PPC)
Overview of Pay-Per-Click Advertising | Benefits of Pay-Per-Click Advertising | Bloom Pay-Per-Click Advertising Services
Pay per click (PPC) advertising is a simple and inexpensive way to appear in search engines. Simply bid on search phrases and pay a small fee every time a visitor clicks on your PPC text ad to get to your web site. This means that you can potentially have millions of eyeballs view your ad (brand recognition) for free, but have only the most qualified and purchase ready visitors click on your ad. With cost-per-click costs as low as $0.10, pay-per-click advertising is the most inexpensive form of advertising available online.
The primary PPC programs are Google Adwords, Yahoo Search Marketing, and MSN AdCentre. Facebook, a leading social networking web site also offers a cost per click advertising program that offers geographic and demographic targeting!
There are endless benefits to pay-per-click advertising:
- Get the best placement on a search results page. Top positions on the page are typically reserved for PPC ads.
- Traffic can be easily sent to any page of your web site.
- Low start up costs.
- Low cost-per-clicks.
- Quick processing time allows it to be used for promotions and time sensitive campaigns.
- Target your campaign geographically.
- For the keywords your site does not appear for in organic search results, you can fill in the gap with a PPC ad.
- Google and Yahoo PPC ads are distributed to a network of search engine and content sites. So in fact your ads can reach 80% of Internet users.
Unlike traditional advertising, PPC advertising is completely track-able. You can easily determine what ads and keywords are the most effective, and the ROI from each. With ongoing monitoring and campaign tweaks, PPC advertising can lead to excellent results.
Client Testimonial
"Bloom Marketing’s recurrent PPC campaign analyses are very insightful and show a high level of detailed attention. This ongoing support greatly contributes to keep our campaigns ahead of the game and generating excellent results."
- Gabriel Pineda, Driveway Impressions
"Bloom Marketing’s recurrent PPC campaign analyses are very insightful and show a high level of detailed attention. This ongoing support greatly contributes to keep our campaigns ahead of the game and generating excellent results."
- Gabriel Pineda, Driveway Impressions
Selecting the right keywords, writing effective PPC ads and setting bids is a skill in itself. It’s important to monitor a PPC campaign on a daily or weekly basis depending on the size of your campaign, and make iterative changes to the campaign to get the maximum ROI.
At Bloom Marketing, we offer a number of services to help maximize the ROI of your PPC campaigns:
- Comprehensive Keyword Review
- Keyword Targeting
- PPC Ad Development
- Landing Page Copywriting
- PPC Bid Management
- Conversion Tracking
- PPC Campaign Set Up
- PPC Campaign Management
- Facebook Ad Campaign Set Up and Management
- Facebook Page/ Group Creation
Contact us for more information about our Pay-Per-Click Advertising services.