Web Site Analytics
Web Site Analytics Overview | Web Analytics and Search Engine Marketing | Bloom Web Analytics Services
The great thing about the web is that all your efforts are 100% measurable. Web site analytics tools can tell you what online efforts are working and what’s not working and enable you to maximize the ROI of your web site and campaigns. However, a common problem facing most companies is having TOO much information but not knowing what to do with it!
- So what data is important and what’s not?
- How can you use your web analytics to improve your campaigns and web site in general?
- How can you use web analytics to drive more traffic?
- What information is valuable for the executive team, the marketing team and the Web master?
Measurement is the key to optimizing your search engine optimization and pay-per-advertising campaigns. The success of a search engine marketing campaign is not measured by how many visitors these vehicles drive to your web site, but in fact:
- What search engines and search phrases are actually leading to web site conversions?
- What is the cost per acquisition?
- What is the return on investment?
- And finally, what to do with the information obtained from your web analytics tool?
We can help you make sense of it all by translating your web analytics data and creating an actionable A/B testing plan for your campaigns and site.
Take advantage of our breadth of experience in web analytics. Our services include:
- Web analytics tool set-up and configuration
- Web site audit
- Web site and A/B testing recommendations
- Web analytics reporting
Contact us for more information about our Web Site Analytics services.