Search Engine Optimization (SEO)
What is Search Engine Optimization (SEO)? | Search Engine Algorithms | Bloom Search Engine Optimization (SEO) Services
Bloom Marketing now offers search engine marketing services for hispanic web sites. Click for more info about our Spanish SEO & PPC services.
Ever wonder why your competitors’ web site appears on the first page of Google, whereas your site is on page 2 or 3, or nowhere to be found?
It’s likely that your competitors have implemented Search Engine Optimization tactics to get to the top of organic search engine rankings.
Search Engine Optimization is the art of improving the number and quality of visitors to a web site from organic (aka “natural or “algorithmic”) search results in Google, Yahoo, MSN and other leading search engines.
Did you know that web sites in the top three organic search positions in Google get clicked on over 90% of the time!!!
Client Testimonial
"Bloom Marketing has kept all of our hotel and resort properties at the top of Google organic results. In fact, almost 70% of our web site traffic now comes from Google organic search! They really get the job done…on time, on budget and with a great attitude.”
– Nash Banaji, Executive Hotels & Resorts
"Bloom Marketing has kept all of our hotel and resort properties at the top of Google organic results. In fact, almost 70% of our web site traffic now comes from Google organic search! They really get the job done…on time, on budget and with a great attitude.”
– Nash Banaji, Executive Hotels & Resorts
Search engines are smarter than most people think. Search engines use a mathematical algorithm that weighs several characteristics including the quality of incoming links, quality and relevance of content (search engines like subject matter experts) and several other factors. How well a web site conforms to the search engine algorithm will determine its position in organic search rankings.
Each search engine has its own algorithm and these formulas change periodically. Consequently, a site’s rankings will often change and vary from search engine to search engine. At Bloom Marketing, we keep on top of all the changes in search engine algorithms, and make recommendations to keep your SEO efforts up to date.
Our Search Engine Optimization (SEO) services include:
- SEO Planning that includes an SEO audit, and recommendations to reach and engage your visitors from search engines.
- Copy Optimization to create quality keyword-rich content that will help your site get recognized as a subject matter expert offering quality and keyword-rich copy.
- Keyword Research to identify what keywords your audiences would search for to find you. For keyword selection, three elements are important: 1) Relevancy 2) Volume 3) Conversion. At Bloom, we use several tools to pinpoint your target keywords.
- HTML Code Optimization & Consultation to make a web site structurally friendly, index-able and consistent with the search engine algorithms.
- Incoming Link Development will help your web site gain brownie points with the search engines. The more links you have pointing to your web site from quality web sites, the better and more subject matter specific your web site will appear in the eyes of search engines. Thus helping to increase your rankings.
- Search Engine & Directory Submission to ensure that your site gets crawled by the major search engines, and is accessible in the major directories such as that Yahoo Directory and the Open Directory Project.
- Ongoing Monitoring & Maintenance to ensure that your site gets to the top of organic search results – for the most relevant search phrases – and stays there.
- SEO and Usability audit and recommendations to ensure that your web site is both user-friendly and search engine friendly.
- International Search Engine Optimization – we provide SEO services in Spanish as well. So if your target audience is Latin America or any Spanish speaking country, contact us for our International Search Engine Optimization services (SEO).
Bloom Marketing practices ethical SEO. We will under no circumstances resort to “black hat” tactics to improve your web sites ranking in organic search results.
Contact us for more information about our Search Engine Optimization (SEO) services.