Bloom is providing search engine optimization and content writing services to build out the site.

http://www.adventuretraveldeals.com

Bloom Digital Marketing collaborated with QW Designs to design and develop the new online presence for the law firm, as well as to provide search engine optimization and Google Places optimization services.

It was a pleasure working with Ian Aikenhead and the entire Aikenhead, Moscovich and Jones team of lawyers and support staff.

www.amjlaw.ca

Mobile searches have grown 500% over the past two years.

Every day, more and more smartphone users search for products and services on the go. It goes without saying, in this day and age it’s vital for every business to have a mobile-friendly web site.

Does your business have a mobile-friendly site? If not—or if you’re not sure—checkout GoMo, a new tool just launched by Google to help you ‘mobilize your site now’. You can learn why mobile sites matter and why you need one, and see what your current site looks like in mobile.

http://www.howtogomo.com/

If you wish to explore and discuss your mobile strategy, contact Bloom Digital Marketing now. We work in collaboration with several partners to build mobile web sites and applications for our clients.

Parked Domains

Parked domains are no longer a safe haven for ad-ventures. Parked domains refer to the places which seldom offer users anything of significance, and are stuffed with different kinds of ads. Google has announced significant improvements in their ranking algorithm for detecting parked domains.

Original Content

Originality and uniqueness are deemed as the prime requisites for worthwhile content. But unfortunately, in the past, many times the sites that simply scrape away the original content without the site owner’s consent outranked the original sites. Google has vowed to counter such acts strictly. They have added new and improved signals that can help them detect the most original content if they come across multiple pages containing the same kind of data.

No More Roadblocks in Search Results

Google’s latest mission is to ensure that not a single site occupies too much space in top search results. By altering the ranking algorithm this way makes sure they will not only be able to stay away from host crowding, but this would make sure that competitors also get some more space to spice up the competition even more.

If you have any questions about these changes, feel free to contact us at 778.300.1387.

(Article Source: http://www.searchenginejournal.com/google-algorithm-changes-%E2%80%93-also-changing-the-web-marketing-norms/38883/)

Read the article here: http://www.huffingtonpost.com/yen-lee/top-10-travel-destination_b_1181237.html

Bloom Digital Marketing worked in partnership with Strategex Consulting (PWCT’s agency of record) to set up the original Facebook page in 2010. And set up and managed the Facebook Social Ads campaign in 2010 and 2011.

Visit the PWCT Facebook page at: https://www.facebook.com/pentictontourism

2011 was a year of tremendous change in our world. We saw the overturning of corrupt governments in Egypt and Libya, experienced the European Union debt crisis and the passing of our dear friend Steve Jobs, the greatest visionary of our times.

2011 moved the human race forward and what could be a more fitting tribute then the 1997 Apple commercial entitled “Think Different” to celebrate this momentous year.

1997 Apple Commercial

1. Twitter gets more than 300,000 new users every day.
2. There are currently 110 million users of Twitter’s services.
3. Twitter receives 180 million unique visits each month.
4. There are more than 600 million searches on Twitter every day.
5. Twitter started as a simple SMS-text service.
6. Over 60% of Twitter use is outside the U.S.
7. There are more than 50,000 third-party apps for Twitter.
8. Twitter’s web platform only accounts for a quarter of its users – 75% use third-party apps.
9. Twitter has donated access to all of its tweets to the Library of Congress for research and preservation.
10. More than a third of users access Twitter via their mobile phone.

(Source: Twitter, of course)

Here are a few of the core findings:

Importance of Google Places Presence

Rosetta found that local search plays a significant role in those search queries lower in the purchase funnel. Specifically, their study found that queries with local listings rarely resulted in clicks on location links, though most users said they interact with the map when looking for a specific place. They warn that a missing or incorrect listing could entice users to opt for competitors instead.

Universal Search Results Attract User Attention

Rosetta found that image results captured and held the attention of searchers. Users also reported that they prefer to look at results pages with images, especially when shopping online. They recommend optimizing with visual elements to win more real estate on the results page and potentially prevent competitors from owning this space.

Google Autocomplete Most Widely Used Search Feature

Rosetta found that participants used Autocomplete more than any of the other tested features. It was used to correct spelling mistakes that could have led to different results, and to drill deeper into certain subjects.

Though companies can’t control or influence which terms show up in autocomplete, Rosetta recommends that marketers revisit keyword strategies frequently and use data on which terms appear in Autocomplete to address potential relationship management concerns. It may also be an opportunity to identify new keywords and terms.

Google’s Instant Previews Pane Unfamiliar But Interesting to Participants

Though most of Rosetta’s participants had not used the Instant Previews pane before, the majority said they would now that they knew about it. Landing page design is an important consideration, given that users can see it before clicking and are therefore influenced to click – or not – based on this visual preview.

As for Google Instant, the study found that users simply didn’t engage with this feature. Eye tracking showed that they were more focused on completing typing their search query into the search bar than viewing the results appearing lower on the page. In the instances in which Google Instant was used, it was because the user could not remember the exact name of the brand.

Rosetta concluded that organic and paid campaigns are therefore not affected by Google Instant, though they do recommend ensuring high rankings for brand and brand modifier terms.

(Article source: http://searchenginewatch.com/article/2128218/Google-Searchers-Use-Autocomplete-Most-Ignore-Google-Instant-Eye-Tracking-Study)

Another Google eye tracking study was conducted by SEOmoz in October 2011 that you might find interesting. http://www.seomoz.org/blog/eyetracking-google-serps

To create charts…

You don’t need any technical skill to create charts with the Google Chart tool. Simply read the Getting Started pages, look at the gallery to get an idea of what type of chart you want to create, then go to the Google Chart Wizard.

http://code.google.com/apis/chart/

To create infographics…

Google chart tools infographics are static PNG images that you can customize with a single URL request. Just use the tool, copy and paste the URL into your web page. It’s that easy.

http://code.google.com/apis/chart/infographics/