Set a preferred domain for search
So what is a preferred domain? The preferred domain is the one that you would liked used to index your site’s pages (sometimes this is referred to as the canonical domain). Links may point to your site using both the www and non-www versions of the URL (for instance, http://www.example.com and http://example.com). The preferred domain is the version that you want used for your site in the search results. By not setting a preferred domain, your www. and non-www version of the web site may be seen as duplicate content. And this would be bad!
If for some reason you cannot find your web site in Google when you type in www.example.com. Try example.com instead. Google may see the non-www version as the preferred domain.
So how can you set a preferred domain? You can set a preferred domain in Google Webmaster Tools. This is usually the first thing we check …
Googles dislike for duplicate content
There is nothing that search engines hate more than duplicate content. Google and the other search engines have very stringent criteria for detecting duplicate content.
Here is Google’s definition of Duplicate Content:
Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar.
There are some steps you can take to proactively address duplicate content issues, and ensure that visitors see the content you want them to.
Use 301s: If you’ve restructured your site, use 301 redirects (“RedirectPermanent”) in your .htaccess file to smartly redirect users, Googlebot, and other spiders. (In Apache, you can do this with an .htaccess file; in IIS, you can do this through the administrative console.)
Be consistent: Try to keep your internal linking consistent. For example, don’t link to http://www.example.com/page/ and http://www.example.com/page and http://www.example.com/page/index.htm.
Use top-level domains: To help us serve the most appropriate version of a …
How SEO can Help your Business
We are often asked exactly how is it that SEO (search engine optimization) can help a business. SEO is the process of making your website comply with what the search engines consider important in terms of having a useful, up to date and easy to navigate website.
Search engines are all about providing the end user with relevant information, a properly optimized website gives the user the information they are searching for and it is also easy for the search engine robots to index.
Try this for your own website:
Without using your business name, try searching for your products or services.. does your site come up? if not, just imagine what kind of opportunities you are missing out on, potential customers wanting to buy from you but cannot find you. This is the equivalent of having your storefront hidden behind a brick wall.
The good news is that SEO can help you …
Clients are Trying to Find your Business Every Day, can they Find You?
The Yellow Pages will soon be a thing of the past, nowadays people are turning to the Internet to find information about local businesses.
We created a video to show you how users are looking for businesses like yours on the web.
You can watch the video by clicking the link below:
Developing incoming links for SEO. It’s a painful task but somebody’s gotta do it.
Incoming links to a web site are vital to SEO. The more incoming links the better because each incoming link is like a vote for your site. The more votes, the more Google will like you and give you better rankings in organic results.
Getting incoming links is a daunting task especially because they must be links from high quality web sites. Stay away from link farms or any so called SEO Specialist that claims to be able to get you hundreds of incoming links for just $299!
So what can you do to get quick and high quality links to your web site? Try Content Sharing sites and Social Bookmarking sites.
First create an article that includes keywords that you want to rank well for. This article should be informational rather than an advertorial for your business and at least 250 words. Create hyperlinks back to your web site …