Category Archives: Google Adwords

Google Search eye tracking study results are out….

Posted on December 6, 2011 by bloom

Rosetta, a large search agency recently put out the results of its Google eye tracking study and the results were very interesting. Rosetta set out to test assumptions about five different Google search features: Instant, Instant Previews, Places, universal search … Continue reading →

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Google Adwords introduces ‘Broad Match Modifier’ in Canada and the UK

Posted on May 12, 2010 by admin

In Google Adwords, broad match phrases can lead to your ads showing up for some very irrelevant queries. For instance, if your broad match phrase is ‘pink shoes’, your ad can show up for a wild assortment of queries like … Continue reading →

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