Bloom & Vancouver Community College working together to promote VCC fall programs
Vancouver Community College has selected Bloom Marketing to promote their Fall 2010 line up of programs via search engine marketing. We are very excited to be working with BC’s No. 1 College.
Bloom chosen as exclusive SEO provider for RE/MAX of Western Canada
We are very happy to announce that Bloom Marketing has been chosen as the exclusive Search Engine Optimization Service Provider for RE/MAX of Western Canada. We will be responsible for rolling out SEO tactics for all 200+ offices across BC, Alberta, Manitoba, Saskatchewan and the Yukon.
Partnership with Design Pax
We have recently teamed up with DesignPax, a leading web design firm in New York City. The DesignPax team specializes in web marketing design and has created hundreds of original campaigns for companies of every size. Clients enter all the necessary information in one simple form that only takes a few minutes. The finished creative is delivered within 48-72 hours and clients can make up to three revisions without any further charge.
Carlos Obregon guest speaker at Small Business BC seminar
On May 29th from 9am to 4pm, Carlos Obregon of Bloom Marketing presents at a SEO, Web Writing and Web Analytics Intensive seminar hosted by Small Business BC.
Get your web sites working for you! Studies show web viewers spend only seconds on websites reading the content. This seminar will help you condense your content and layout your website so your most important information is viewed first. Learn how to analyze your web site code, find out what keywords potential customers are searching for, analyze your web site traffic, and make sure you are listed in the right search engines. Interested in clicks and click throughs? In this seminar you will learn how people arrive at your website, how they navigate through your site and how the user interacts with your online buying process? This seminar will help …
Google Adwords introduces ‘Broad Match Modifier’ in Canada and the UK
In Google Adwords, broad match phrases can lead to your ads showing up for some very irrelevant queries. For instance, if your broad match phrase is ‘pink shoes’, your ad can show up for a wild assortment of queries like ‘ pink clown shoes’, ‘pink ballet shoes’, ‘pink scuba shoes’. While if you use phrase match, your ads may not get enough visibility for ‘pink shoes’. So Google has introduced ‘Broad Match Modifier’ to remedy this issue.
How it works
Here is an exert from the Adwords blog about this new feature:
Today we’re introducing the broad match modifier, a new AdWords targeting feature that lets you create keywords that have greater reach than phrase match and more control than broad match. Adding modified broad match keywords to your campaign …